Hidden Job Market
How to find work by researching press releases
Do you ever wonder how newspapers get their news? Reporters play a big part and national news syndicates like Associated Press play a big part, but don’t forget about the unsung hero represented in the press release. Whenever a company wants publicity for a product or for the company as a whole, they send out [...]
Template for the perfect prospect letter
Okay, here’s a formula, a template if you will, of the perfect prospect letter; at least in my humble estimation.
(1) SUBJECT: “Isn’t 802.11x a waste of your time and money?”
Dear ?:
(2) I read about you in the September 2002 issue of Techlinks Magazine. Is 802.11x a waste of your time and money? I hope not! [...]
Peek-a-boo Classifieds (Part 2)
How many magazines do you read pertaining to your skillset? If you are into fashion, you probably read Vogue. If you are into high finance, then INC is probably your thing. If you do not read a trade magazine geared towards your expertise, then shame on you. However it is not too late to start! [...]
Peek-a-boo Classifieds (Part 1)
Peek-a-boo classifieds is another way of saying “Opportunities in The Hidden Job Market.” I suppose I could have just called this chapter “Opportunities in The Hidden Job Market” but I didn’t want to. (Smile)
NEWSPAPERS
Okay, let’s get this one going with a simple multiple-choice question.
When picking up a newspaper, you search for jobs in:
A) The Classifieds [...]
