Okay, here’s a formula, a template if you will, of the perfect prospect letter; at least in my humble estimation.
(1) SUBJECT: “Isn’t 802.11x a waste of your time and money?”
Dear ?:
(2) I read about you in the September 2002 issue of Techlinks Magazine. Is 802.11x a waste of your time and money? I hope not! [...]

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How many magazines do you read pertaining to your skillset? If you are into fashion, you probably read Vogue. If you are into high finance, then INC is probably your thing. If you do not read a trade magazine geared towards your expertise, then shame on you. However it is not too late to start! [...]

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Peek-a-boo classifieds is another way of saying “Opportunities in The Hidden Job Market.” I suppose I could have just called this chapter “Opportunities in The Hidden Job Market” but I didn’t want to. (Smile)
NEWSPAPERS

Okay, let’s get this one going with a simple multiple-choice question.
When picking up a newspaper, you search for jobs in:
A) The Classifieds [...]

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For the benefit of those who do not have 3 year-olds who worship a purple dinosaur named “Barney,” the end theme for his TV show is “I love you and you love me. We’re a happy family…” If you hear this song more than once it will infect your subconscious and cause you to sing [...]

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